In addition to faith based testing, on occasion, an extremely beneficial opportunity will present itself to test a key segment of African-American impacted by the hepatitis C virus. Such an occasion was Real Men Cook-Chicago. Experience has shown that many African American males are less likely to want to be tested to determine whether they have hepatitis C. Participation in this event offered an opportunity to interface with a few thousand African American males, get them educated and tested.
Through strategic deployment of our administration personnel and testers, we were able to approach event visitor inside and outside the venue.
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